Gator and Levy’s Win NAMM’S Best in Show Awards

Tampa, FL – The winning streak continues for Gator Co., parent company of Gator Cases, Gator Frameworks and Levy’s®, leading brands known for exceptional product and innovative designs.

Three new products won at the 2021 NAMM Believe in Music event, following up on wins in 2020 and 2019. 

In the Add-Ons and Accessories category, two of Gator’s closet hanging storage solutions for guitars received honors:

Gator Frameworks Deluxe Closet Hanger Yoke for Guitars

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In the Gotta Stock It category, Levy’s® won for its creative and unique offering of Guitar Strap Converters for Bags. 

“We make products people need and ask for,” said Rob McCoy, Director of Product Management. “People want more space, especially now.  Some people have a lot of guitars and need safe places to store them. So, we designed the ideal closet solutions perfect for college dorms and small apartments to address those needs. We want to solve problems for people and are always thinking of new ways to do that.” 

“Levy’s® makes such beautiful guitar straps that people have loved for decades,” McCoy continued. “People like custom designs, and Levy’s® guitar strap converters are a very cool way for people to show off their style in a new and different way.”

“We are so honored to win this year’s Best In Show Awards at NAMM,” said Crystal Morris, Founder and CEO of Gator.  “This is such an important tradition in the music industry.  The Gator team has put so much thought, effort and passion into these products, and this recognition is icing on the cake.”

The Best in Show award was held January 25 at NAMM’s Virtual Believe In Music show. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, the ceremony spotlights products, services and technologies that are expected to make a big impact in the market and industry.


Images and video  available in the Media Download Center below – credit Gator Co.

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###Gator was founded in 2000 by father-daughter team Jerry Freed and Crystal Morris in Tampa, Florida. Initially, they launched with a small offering of molded plastic guitar cases at the Summer NAMM show in Nashville, Tennessee. Since then, Gator has grown to be the parent company of multiple successful brands – Gator Cases, Gator Frameworks, Gator Rackworks, Levy’s®, and Slappa.

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